Over the last decades the real estate market has significantly increased. The range of newly built objects has filled the market with more offers and made the competition among estate agents more active. Leading estate agencies invite either commercial establishments (banks, credit unions, insurance companies etc.) or clients (prospective buyers and sellers, renters and leasers) for cooperation. Estate agents gather available private property purchase/sale, rent/lease offers and work out detailed listings presented on the official websites. Property listings include the objects description, location (with neighborhood), property insurance (if any), prices, owners' contacts for more information etc. Estate agencies fulfill the function of intermediates; clients are expected to be ready to sign a mutual agreement stating agents' fees for listing and advertising the object(s). For example, property seller/buyer is supposed to pay a reward to the agency on successful completion of an estate operation; leasers/renters usually pay the agency the fee equivalent to one month rental fee.

As a matter of fact estate agencies are not the only option to conduct property sales or other realty operations. A number of people are reluctant to pay extra fees for agents’ service, so various mass media, either printed or electronic, contain self-advertised private property objects. These types of estate objects offerings are commonly called 'for sale by owner' (or FSBO property). This approach helps save money on property operations, choose the real estate insurance program (or alter the current one) and establish direct contacts with the owner to get more information and conduct negotiations.